Hearts of Talent Set to Beat Loudly inside Wembley Stadium.

By Shaun Cain 

Grand finale of the Hearts of Talent is scheduled for the 27th November 2021 at the famous Wembley Stadium in north west London. The Hearts of Talent, the brainchild of businesswoman, Jasmine Dale, has been attracting much attention from national organisations. The show is now operating in partnership with the National Health Service (NHS) North West, The London Metropolitan Police, public communications and promotions company, Clear Channel, The English Football Association (The FA) and Wembley Stadium. 

Shaun Cain and Jasmine Dale.

Jasmine Dale is a businesswoman, community activist and visionary.  She was born to West Indian parents and raised in north west London. She attended John Kelly School in Neasden.  She spent her entire life in Brent, so she feels a strong sense of loyalty and responsibility to the Borough.  Jasmine started her own hairdressing and beauty business in Brent. Her business specialises in several African influenced styles such as plaits and cornrows. The Brent native recalls that it was not easy running her business, as the daily challenges could be overwhelming sometimes. However, she persevered and learned how to balance the demands of being an entrepreneur.

Jasmine, whose father served in the British Army for 9 years, revealed that one of the reasons she set up her own business was what she described as the need to be earning money while being of some value to her nation. 

 

For several years, a major social problem began staining the fabric of the nation’s capital. Knife crimes were rampant throughout the London.  Stabbings became a mainstay in the news. Almost every day there was a stabbing, which often resulted in someone dying.  Common among the statistics were black youths. Despite the intervention of the police, these incidents persisted. After spending many years operating her hairdressing parlour on Blackbird Hill near Wembley in north west London, where some of her customer had been victims of knife crime, she decided to step in.

 

Jasmine felt that the youths’ attention needed to be refocused on something that will give them a voice by encouraging them to put down the knife and pick up the microphone. As a result, she created the Brent Factor Talent Showcase. The Brent Factor Talent Showcase, which started in Brent in 2018, provided opportunities for the Borough’s young people to showcase their singing, rapping, dancing, spoken word and film-making talents.  She told the Star Gazing with Shaun Cain Show that the youths needed to hear positive things about themselves, so that they could be motivated to follow their dreams. She declares, “it’s there for them to build their self-esteem, think differently about employability and find an alternative to being in a gang.”

 

The show has been receiving support from the business community in Brent and from the Local Authority.  The Brent Factor, as it’s commonly called, received entries from across London and other parts of the country.  The popularity of the show continued to rise.  It subsequently became clear that a more strategic outlook was required. Jasmine sat with her team and brainstormed.  Following the meeting, she engaged the services of a marketing agency to help deliver the show’s message more widely, so it reaches more youths across the United Kingdom.  As a consequence, the Brent Factor brand was supplanted with the Hearts of Talent. “The Hearts of Talent means a lot to me as a person.  It’s a passion project and I believe it will mean a lot to the society, to the younger generations,” Jasmine explains.   

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Shaun Cain is a journalist, author of the Reggae Larger than Life Fun and Games Book, voiceover talent and the producer/presenter of the Star Gazing with Shaun Cain Interview Show on the Star Gazing with Shaun Cain YouTube channel.

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